MERAKI DASHBOARD LOCATION ANALYTICS


With Jurumani, you have access to Meraki’s cloud-managed wireless access points (APs). Through the Meraki Dashboard, it allows you to better understand foot traffic from devices that detect users. 

Through the dashboard, customizable real-time analytics on the presence translates insight into trends, like the capture rate for a retail outlet to dwell time in a hotel lobby.

WiFi with Facebook Login

Facebook WiFi turns your router into a WiFi hotspot, prompting customers searching for WiFi to check in and like your Facebook Page before using the web for free. This opens the door to building closer relationships with your customers by sharing offers and announcements, boosting engagement on your Facebook page, and accessing aggregate insights about your customer base.

STREAMLINE YOUR GUEST EXPERIENCE

Give your customers Wifi access with Facebook Wifi

Cisco and Facebook have partnered to let guests log in to WiFi networks with their Facebook account, creating a seamless experience for users, and helping businesses expand their social marketing and engagement. With this integration you will have access to Facebook Page insights, which includes aggregate demographic information of the customers checking in (furthering your understanding of who your target customers or visitors are). You will also get increased exposure on Facebook with each new check-in. When guests check-in, they will land on your Facebook Page, where they can like your Page, and interact with your business. With these new connections you will be able share announcements, content and offers with customers who like your Page.

WiFi with Facebook Login

Deep integration between Cisco Meraki and Facebook lets your customers connect to WiFi by checking in on Facebook, using your organization’s Facebook Page as a splash page.

WiFi with Facebook Login gives organizations access to aggregate and anonymous demographic data Facebook provides about visitors.

Build Brand Loyalty

Guests can post a story to their News Feed, showing their friends they visited your location and promoting your organization by virtual word-of-mouth.

MULTI-SITE ANALYSIS AND REPORTING OF USERS WITH WIFI DEVICES

Understand foot traffic and presence-based user behavior Meraki’s cloud-managed wireless access points (APs) come equipped with the ability to detect user presence based on probe requests beaconing from WiFi devices (e.g., smartphones, laptops, and tablets). 

By exporting this data to the Meraki cloud for indepth analysis, the Meraki dashboard provides real-time analytics on the presence of WiFi devices with intuitive and customizable graphs, facilitating useful insight into trends such as foot traffic by time of day, new vs. repeat visitors, and visitor dwell time.

This visibility facilitates a deeper understanding of a WiFi hotspot’s visitors and provides insights such as capture rate for a retail outlet or dwell time for a hotel lobby or enterprise branch office.

meraki dashboard

Key Features

APs detect probe requests from all WiFi enabled devices. Data sent to Meraki cloud in real-time for aggregation and analysis. 

Intuitive, customizable graphs; view graphs for specific days, weeks, or months. 

Statistics are generated on the Meraki dashboard to calculate capture rate (clients passing by vs. visitors spending time), engagement (time spent within hotspot by visitors), and appeal (new vs. repeat visitors).

Key Benefits

Understand user behavior and foot traffic for specific time periods. 

Use information to make decisions on staffing, storefront design, or employee and BYOD policies. 

CMX location API for real-time output of raw data for integration with business intelligence and analytics systems. 

Included at no additional cost.


Out-of-the-box analytics platform
Meraki CMX Location Analytics are integrated into the Meraki dashboard and require no additional software, hardware, or licenses. By default, all APs gather data on probing clients from the surrounding environment and upload the data in real-time to the Meraki cloud for analysis, storage and presentation in aggregated views.
Customizable metrics and graphs
Toggle between simple and detailed graphs to understand metrics such as the number of people passing by your site, time spent within your location, and the typical repeat visit rate for all users. A calendar function allows for customizable time periods; see daily, weekly or monthly fluctuations in client traffic to understand peak times of day or seasonal fluctuations in device presence.
Multi-site comparisons
The Meraki cloud aggregates data from one or many AP endpoints and intelligently stitches together statistics from multiple logical sites; reports can then be run to present averages of data for one or more batches of sites. Generate comparisons between different networks within the same organization to analyze user behavior across different locations.
meraki dashboard

Complements existing visibility and traffic analysis

Meraki’s cloud platform comes equipped with rich visibility into user devices (OS, manufacturer), applications (e.g., Facebook, Spotify, YouTube) and unique websites and traffic flows (e.g., an internal e-mail server, a specific CDN, or VoIP protocols). 

Location analytics generated on the Meraki dashboard complements this data and completes a 360 degree view of all devices and traffic by collecting and presenting data on unassociated. devices based on their presence.

Share analytics reports with cross-functional teams

Analytics reports can be generated and shared with departments outside of IT, such as marketing, facilities, and business intelligence teams, enhancing an understanding of user behavior and facilitating more effective decision making across an organization.

meraki dashboard
merakin dashboard

Location API

For those looking for a raw export of location data, the Meraki dashboard includes a lightweight location API which exports information on a user’s presence, how much time they spend within the WiFi area, and their approximate signal strength from each AP. 

This information can be used for integration with third-party data CRM, warehousing, and analytics platforms.

RECOMMENDED MARKETS & USE CASES

Retail, hospitality 
Glean insights on capture rate (people passing by store vs. coming inside), engagement (visit times), and loyalty (new vs. repeat visitors). 
Make data available to marketing, business intelligence, and financial analyst teams within organization. 
Export raw data for deeper analysis and statistical correlation.

Event WiFi, public spaces, service provider
Understand peak times for events and public areas, deploy staff accordingly.
Use data to display foot traffic for advertisers, justify cost structures for ads in certain areas.

meraki dashboard